Chronoswiss is a rare jewel in in a sea of noise in the world of luxury watch brands. With so many brands launching new models and the increased volume of mass marketing in newspapers and magazines it is a relief to interact with a boutique brand like Chronoswiss that is so focused on maintaining their unique style. The Chronoswiss Timemaster is considered by many to be the flagship of this brand - its stark but bold old world design with an oversized crown make on think that the designer had fun building this watch and was probably not trying to please a corporate marketing department.