IWC is a brand that has grown immensely in the last 2 years and if your looking for a Pilot Watch (I am), its hard not to put IWC on your short list. The International Watch Company of Shauffhausen is in my opinion one of the foremost producers of Pilot watches for men. Worn by the likes of Arnold Swarzeneggar, Boris Becker, Tom Brokaw, Orlando Bloom, John Mayer, John Malkovich, David Beckham and Slyvester Stallone makes the IWC Big Pilot the preferred watch of the Hollywood Jet Set. The next hot thing is going to be the Top Gun model and is already nearly impossible to find as is the new Chrono Automatic……very cool!