Zenith watches certainly have some of the most confident designs on the market. While those who prefer classic watches will find representation in the Chronomaster and Class collections, the highly respected Swiss manufacturer has responded to an increasingly open-minded luxury market with timepiece collections that range from provocative to flamboyant and downright wild. Whether you love some of these Zenith timepieces, or you don’t, these designs WILL provoke conversation and keep Zenith in the headlines. If you aren’t familiar with some of these designs, just have a look at the mens’ Defy Xtreme watch collection, or the Queen of Love collection for women.

While my own watch tastes are conservative, I’ve come around to warm up to many of the more expressive Zenith designs. Why? Because classic watch designs will always be available (including from Zenith), and its always nice to see something different–particularly when it happens to be superbly crafted, and has the exclusivity and heritage that a brand like Zenith does.

This is particularly important when trying to court new female buyers. While Zenith may carry a great deal of weight with (primarily male) collectors who respect Zenith’s history and superb manufacture movements such as the “El Primero”, many women do not necessarily share the same obsession. By creating eye-catching, fashionable designs like those found in the Glam Rock, Baby Doll, or Starissime watch collections, Zenith has made these mechanical watches exciting, fashionable, and glamorous for these customers.