France’s Watch and Jewelry Show Set for February in Lyon

The main buying event for luxury watches and fine jewelry in France, called the Print’Or, will take place in Lyon from February 3-5.  The date of the show will allow participants to introduce the upcoming seasonal trends, organizers said.

A few key components of the watch and jewelry show include: more than 600 exhibitors and brands; Place Bellacour, bringing manufacturers together from Lyon; and the Trend Zone, a hotspot which will highlight 2008 trends interactively. Also, the new
addition to the show this year is the Jewellery Club and Watch Club, a recpetion area where a limited number of brands with selective distribution can meet with invite-only customers. The Clubs are actually private rooms with lounge areas, a champagne bar and high quality service.

The Print’Or show will generate business, create opportunities to exchange information on new products, establish contacts and discover ideas for store layout and window display.