Luxury watchmaker Anonimo Firenze celebrates its 10th anniversary this year after finishing up their best year in history, 2007.

Anonimo’s anniversary message and campaign is “We Make Our Case” to highlight the fact that Anonimo is a case manufacturer most importantly. Their campaign also portrays the idea that an anonimo watch “becomes you.”

The watch company is releasing a free DVD featuring their manufacturing process, Anonimo’s 10 watch innovations and their 10 limited edition Anniversary models (with the signature ANNI mark on the dial and numbered 00/98, 00/198 and 00/298.

The Anonimo Polluce bronze orange dial (from 2003 and pictured here) is one of their limited edition anniversary pieces as is the Polluce black dial. Both of these pieces will have the ANNI mark. Anonimo expects these pieces to be in high demand and recommends reserving yours in advance.