In a world where luxury items seem to become increasingly democratized and commoditized, its a relief to find that there are brands who still cater to the art of custom design.  Vacheron Constantin is one such brand, which this year has revealed their stunning Quai de l’Ile watch collection.  In a move which would no doubt please the founders of the ancient Geneva brand which has long been associated with nobility and royalty, this collection offers more than 400 bespoke options.  

The unique case design of these Vacheron Constantin watches permits a combination of materials in accord with your desires, and even the movement can be personalized to a degree.  The very complex dials are extraordinary, having been developed in conjunction with a Swiss specialty firm who creates high-tech designs for passports and currency to prevent counterfeiting!  It is no exaggeration to say that they are the most technologically advanced dials ever made–besides this unique aspect, the results are exceptionally attractive.

The Vacheron Constantin Quai de l’Ile collection shows how dedicated Vacheron Constantin is to courting the most dedicated and passionate watch collectors, and becoming synonymous with the finest in Genevan haute horlogerie.  As one awed fan commented after delightedly taking in these models for the first time, “Watch out, Patek Philippe!”