Tag Heuer Finally Makes The Monaco V4 Watch, And Offers The First for Charity At the “Only Watch” Auction

It was 2004 when Tag Heuer first announced the Monaco V4 concept watch. What was unique was the movement and the automatic winding mechanism. Complications merely included the time and a dial that was open-worked (as part of the movement). The Monaco V4 concept watch was the first ever “belt driven” movement – and is still the only such movement to operate in the way it does. It is gimmicky sure, but it looks very cool, and still images don’t really do it justice. Another unique aspect of the watch it’s the automatic winding system. Instead of having a rotor that oscillates, it has a weight that moves in a linear fashion up and down – just like a piston almost. That movement acts to move gears that wind the mainspring. I don’t know exactly how elegant it looks in reality, but it is certainly a very interesting concept, and now reality. Continue Reading… »

TAG Heuer Monaco 24 Concept Chronograph: A Watch That’s Worth The Wait!

For aficionados of fine timepieces, its impossible not to admire the expansive strides TAG Heuer has made in the luxury watch arena.    Quality and innovation just keep getting better and better, and its very clear the brand wants to be taken seriously as a leading player in the  luxury-sport category.  An exhibit that grabbed my collar hard at Baselworld 2009 in March was their race car inspired Monaco 24 Concept Chronograph. Continue Reading… »

TAG Heuer Monaco 1969 Original Re-Edition Chronograph: Superb Tribute To An Iconic Sports Watch

Seeing the TAG Heuer Monaco 1969 Original Re-Edition Chronograph in the metal at Baselworld 2009 confirmed all the good feelings I had when I first learned that TAG Heuer would be bringing back this sports chronograph legend.  The end result is a stylishly retro timepiece that brings back all the key characteristics of the chronograph which Steve McQueen wore in the cult film “Le Mans”.   Continue Reading… »

TAG Heuer Grand Carrera RS: Keeping TAG Heuer In The Luxury Sport Watch Spotlight

Not content to rest on its well-established laurels as a maker of desirable sports timepieces, TAG Heuer has given watch enthusiasts even more reason to pay attention to the “Carrera” moniker.  Like the race cars they are inspired by, the TAG Heuer Grand Carrera RS watch collection takes off with a bold combination of sophisticated finish, state of the art watchmaking technique, and subtly updated styling that still retains timelessly pleasing lines.  For me, these are perhaps the best timepieces that TAG Heuer has made to date. Continue Reading… »

Singapore Grand Prix Marked By Special Watches From TAG Heuer And Audemars Piguet

The Singapore Grand Prix which took place in late September was not just one of the most eagerly anticipated F1 racing events of recent times. It was also a fertile opportunity for watch brands TAG Heuer and Audemars Piguet, both of whom introduced specially themed limited edition watches. Continue Reading… »

TAG Heuer Watches Help Free Diver Tanya Streeter Set World Records

TAG Heuer has a pretty impressive roster of celebrity athlete ambassadors. From tennis phenom Maria Sharapova, to golf’s superstar Tiger Woods, TAG Heuer watches  occupy some very prime wrist real estate.

One TAG Heuer ambassador you probably haven’t heard as much about, is intrepid free diver Tanya Streeter, who has set or smashed many world records (often set by herself to start with) in the dangerous sport of free diving, also known as competitive apnea–where individuals descend to great depths without the aid of any supplementary oxygen.  In addition to setting many world records for women free divers, Tanya has even surpassed men’s records Continue Reading… »

TAG Heuer Microtimer Chronograph – Graduation Gift Idea

For a graduate who is a little bit tech, but still has style, try this TAG Heuer Microtimer Chronograph watch. This stainless steel watch is loaded with functions like 1/1000th of a second measuring precision chronograph, dual time zone, Formula 1 mode, and a standby mode to preserve battery life – impressive enough for the cool nerd side of every graduate. Add to the technical side, the aesthetic and sporty side with a polished stainless steel case, black digital display and rubber strap and here’s a winner! Continue Reading… »

TAG Heuer MERIDIIST Mobile Phone: High Luxury, Stylish Communication

Look out, Vertu!

The TAG Heuer MERIDIIST represents the Swiss watchmaker’s entrance into the world of exclusive, high luxury communication devices. The MERIDIIST is crafted from 316L stainless steel–the same material employed in the creation of TAG Heuer’s watches.

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TAG Heuer Grand Carrera Caliper Chronograph Has Exotic GT Car Appeal

Sports watch enthusiasts should be pleased with the exciting products that TAG Heuer is showing us this year. The Carrera collection in particular is proving to be a veritable pool of inspiration, with TAG Heuer taking the classic collection to new places where dynamic, ultra-sporty aesthetics interact with sophisticated mechanisms.

I find the new TAG Heuer Grand Carrera 36 RS Caliper Concept Chronograph to be an extremely appealing watch, with a fantastic mix of pure sports-bred details. Greatly influenced by the design of high-performance GT cars, the Caliper Concept Chronograph is technically substantial too, with its high frequency (36,000 vph) self-winding movement which can time intervals to 1/10 of a second, and show the breakdown by means of a unique, precisely graduated rotating scale around the edge of the intricately crafted dial.

The aesthetics of this watch are beyond cool. The chronograph displays are captivating in their intricacy and unique operation–having a rotating disc to indicate elapsed time, rather than the typical hand. The linear second indicator at 9 o’clock is something that is extremely neat as well, and looks like something right off of an automobile’s instrumentation cluster. The automotive elements can be found in many aspects of the case design as well, including the chronograph pushers, whose shape and serrated surface texture calls to mind finely machined pedals.

TAG Heuer Carrera Watches: Enduring Classics

Inseparably linked to the Carrera Panamericana race of the 1960’s, during which time it debuted, the TAG Heuer Carrera chronograph continues to be a huge icon timepiece for this legendary Swiss brand.  There’s a lot of appeal in these TAG Heuer watches; they have wonderfully timeless lines, are connected with a fascinating element of sports history, and are mechanical in operation–a must for true connoisseurs.

TAG Heuer watches are synonymous with many areas of sports performance, particularly in the high tech sector.   But, the company also has a rich history with mechanical chronographs, and its for that reason that the Carrera watch collection continues to be so popular with fans of fine timepieces who look for substance and heritage.