• Steve McQueen’s ‘67 Rolex Submariner Sets Massive World Record Price

    Posted on June 19th, 2009 Adam Keith No comments

    Steve McQueen with Rolex Submariner 5512“The Rolex Submariner is a dime a dozen.”  That sometimes-voiced dismissal of the world’s best known dive watch–using dimes or dozens– certainly couldn’t be applied to the personal Ref. 5512 Submariner of tough-guy actor Steve McQueen.  The excellently kept circa-1967 Rolex Sub favored by the King of Cool likely widened a few eyes in the Antiquorum auction room when it sold for a herculean $234,000–a figure some twenty times the pre-sale estimate.  A resonant world record, for sure! Continue Reading… »

  • Rolex Submariner Watch In Steel & Gold Makes Subtle Splash At Baselworld 2009

    Posted on April 8th, 2009 Adam Keith No comments

    Alright, so Rolex didn’t dazzle us in 2009 the way they did in 2007 and 2008 (both pretty significant years for the famously glacial-about-change brand).  Nothing on the level of the quirky Oyster Perpetual Milgauss, or the mighty Sea-Dweller Deepsea.  But, true to the Rolex philosophy of integrating technological and watchmaking innovations quietly and without fuss, some beloved classics got some of the latest updates.  A successful beneficiary was the steel and 18K gold Submariner Date, which inherited the slightly blockier “supercase” of last year’s 18K yellow gold model, as well as the sophisticated Cerachrom bezel.   Continue Reading… »