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	Business Services

	ViaLuxe Business Services, a new division of ViaLuxe Inc., is dedicated to providing technology and solutions to enable luxury brands and their authorized retailers to improve their presence & awareness online and their reach to the luxury consumers online. Over 60% of all affluent customers begin their luxury purchase cycle online Source: Luxury Institute, 2008 In this evolving market, more and more consumers are spending time online researching luxury products and the brands. ViaLuxe Business Services offers unique advantage to its clients with its in-depth knowledge and experience in luxury Industry. THE BENEFITS FOR BRANDS AND RETAILERS Acquire Online Customers: Higher quality content attracts customers Easy to Use: Web based tool requires minimal training Control Brand Image Online: Control the consistency of your brand online Empower Retailers: Improve their websites and support your brand Fight Gray Market Websites: Offer alternative to gray market sites Cost Effective Solution: Lower cost than building a solution in house Scalable Solution: Supports unlimited number of products and retailers Powerful Technology Platform: Includes Catalog, CRM, Email, Ecommerce WHY VIALUXE BUSINESS SERVICES IS THE SOLUTION FOR LUXURY INDUSTRY Unlike other software vendors and service providers, VBS is exclusively focused on the luxury watch, jewelry and accessory market. We understand the needs of the luxury brands and their retailers because we come from the industry having owned and operated a retail jewelry business. We are also technology experts. Our founding team is compromised of former executives from top technology and ecommerce companies such as Yahoo, Oracle, Expedia and Proflowers. The number of consumers shopping online for luxury goods is enormous and increasing. Even those who are not buying their luxury goods online are doing research online before they buy. Moreover, the old conventional wisdom about who is online has been proven wrong. Numerous studies have shown that older, wealthy, educated consumers – the luxury consumer – are more likely to research and buy online. ViaLuxe Business Services provides luxury brands and their authorized retail network a suite of tools to more effectively reach these consumers. THE SERVICES WE OFFER ViaLuxe Business Services has developed a suite of integrated services designed specifically to help luxury brands and their retailers market and sell online. Our platform is web based, scalable, easy to use and low cost. CRM (Customer Relationship Management) Service: Helps brands and retailers easily track customers, leads and sales Brand Content Service: Provides a digital catalog for your retailers websites Ecommerce: A full-featured ecommerce platform DISTRIBUTED BRAND CONTENT -- THE PROBLEM AND THE OPPORTUNITY One of the biggest difficulties luxury brands and retailers have faced in taking their businesses online is the ability to provide a high quality experience consistent with the luxury brand image and the in-store experience. The experience, images and other data displayed by retailers online is inconsistent and sometimes poor quality. Luxury brands and retailers now realize the importance of a quality online presence as a way to better service existing customers and as a way of marketing to and acquiring new customers. ViaLuxe solves this problem by providing to the brands a content distribution solution that allows the brand to distribute quality images and other content to their authorized retailers and allows the retailers easy and cheap access to high-quality, brand-approved, up-to-date content to use on their site. The end result is a better consumer experience and more sales. There is another positive consequence of ViaLuxe’s brand content publishing solution: more business to authorized retailers and less business to grey market and counterfeit sites. The grey market sellers filled the online void and today frequently rank prominently on Google, Yahoo, MSN and other search engines. As the authorized retailers’ sites add more and better brand content provided by the brand using the VBS content publishing tool (which has been optimized for the search engines’ crawlers and algorithms), these sites will move up in the search engine rankings and the grey market sites will be pushed down. CONTACT US email: vbs@vialuxe.com

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