to noble philanthropic efforts. In conjunction with pop music star Elton John, Chopard has produced a series of selfwinding mechanical chronograph watches which represent the finest of the jewelry and watchmaking crafts. Offered in stainless steel, or 18K gold, on straps or bracelets, the Chopard Elton John Aids Foundation watch collection also presents many spectacular haute joallerie models with stunning pave diamonds and other precious stones. For those with more restrained tastes, Chopard also produces classic and sporty interpretations, some with rubber straps bearing a unique Dunlop racing tread pattern. For each Elton John Aids Foundation watch purchased, Chopard donates a portion of the proceeds to the Foundation, enabling its important work to continue.