PRESS RELEASE: Since the launch of his eponymous jewelry line in 2000, Marco Bicego has redefined the phrase "everyday luxury" with sensuous, extraordinarily beautiful jewelry blends old world Italian craftsmanship with tradition, passion, and imagination; his uniquely crafted pieces are exceptional enough to make a statement, yet personal enough to wear everyday. This unique combination has attracted many modern and cosmopolitan women to this artisan's work.
Bicego began his training as a gold artisan at his father's fifty- year old atelier in the Veneto region of Italy. His instincts were refined at the workbench and led him to create unique, multi-textured items that were both beautiful and unexpected. He began to experiment with design: blending urban-inspired lines with ethnic motifs and merging natural forms with artistic outlines. This pure craftsmanship can be found in his manipulation of gold; transforming this luxurious element into spirals and hand-engraved beads. In his words,"all my creations must be manipulated by hand in order for them to preserve a unique and luxurious experience."
In less than seven years, the Marco Bicego brand has emerged as a leader in the world of fine jewelry. His success can be attributed to positioning the brand between the rarified world of precious jewelry and the accessibility of luxury accessories. Design, marketing, sales and customer service consistently work together to achieve the organization's goals.
Today, the Marco Bicego brand is found in over 500 of the finest jewelers around the world. The year 2007 will be an important year for the organization, fueled by the openings of shop-in-shops in fine jewelers such as Harrods of London and the renowned Damas Jewelry of Dubai. Bicego's global representation also include: Tokyo, Astona, Moscow; driven by an elegant and modern flagship store in Verona, Italy.
In North America, the Marco Bicego brand has established a commanding presence with a robust businesses in luxury department stores such as Saks Fifth Avenue and Neiman Marcus as well as distribution at fine independent jewelers throughout the US, Canada and the Caribbean. Marco Bicego and his US based team also established a beautiful San Francisco based headquarters and a New York City showroom.
Adding to its success, the brand has been recognized throughout the fine jewelry world. At the 2007 UK Jewellery Awards in London Marco Bicego won "Jewellery designer of the Year" and was finalista as "Jewellery brand of the year" and "Luxury Jewellery of the year".In 2004, Bicego was crowned, "King of Emerging Jewelry Companies" by Italy's "Sole 24 Ore" newspaper. Further, Marco Bicego received "The Town and Country Design Awards" for Excellence in Gold Jewelry at The Couture show in 2005.
To support the brand, Bicego's 2007 advertising campaign was designed to reach his target customer: a sophisticated, youthful and international woman who purchases jewelry for herself and who expresses an effortless, everyday luxury. The campaign, shot against the exotic backdrop of Sardinia by celebrity fashion photographer Kenneth Willardt, captures the arresting beauty of Israeli model Bar Rafaeli.
The Marco Bicego success story will continue to be one of openness to the future with a respect for tradition that is invigorated with passion and imagination. Marco Bicego will continue to lead the fine jewelry industry with his unique positioning between precious jewelry and everyday luxury.