Bedat & Co Innovates With Online Store

The Swiss watch company Bedat & Co has opened an official online store.  This innovation allows enthusiasts of the brand to select a timepiece, or timepieces from a variety of models offered by Bedat & Co.  Alternatively, a configurator feature allows a customer to select a variety of attributes that he or she desires in a watch, and the corresponding models which meet the requirements will be presented.  The availability and pricing of watches are directly presented as well, and a customer can make a protected purchase online via bank transfer or credit card.  

Just like the Bedat & Co customers who acquire their timepieces through conventional retail outlets, those who purchase their timepieces through this exclusive online store will gain membership to the exclusive Bedat & Co Confidential Club, which includes a year-long access period to an acclaimed luxury concierge service.

The Bedat & Co official online store is currently limited to collectors in the United States, Switzerland, and the United Kingdom.  However, the concept will soon be expanded to include the whole of Europe, with Japan following later in the year.