Swiss watch brand Bell & Ross, producer of exceptional timepieces for pilots, diving professionals, and elite military units, presents a new application for the Apple iPhone.  It allows owners of the iPhone or iPod Touch to download various Bell & Ross watch representations, in a wide variety of color and model variations.   Eventually, the i Phone application will be further developed to offer a number of additional watch functions beyond simple timekeeping.  

The Bell & Ross i Phone application also enables users to pinpoint authorized Bell & Ross retailers nearest to their location.

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