The famed luxury house of Bulgari will aid the charitable work of the international "Save the Children" organization, through the sale of a range of exclusive products.  Bulgari's stated objective is to raise $10 million by the end of 2009, these proceeds going to assist the work of the organization in providing educational opportunities for children in war-torn areas throughout the world.  

A symbol of Bulgari's support for Save the Children and its integral "Rewrite the Future" campaign will be a silver ring that features an engraved logo of the organization on the inside of the band.  Scheduled for release on February 1, 2009, the rings will retail for $290, with $60 from each ring sold being donated.   In June of 2009, Bulgari will follow-up with the creation of fifteen pieces of fine jewelry and eight luxury watches that have a combined value of approximately $3 million; after touring the world, these creations will be offered at auction in December of 2009, with all proceeds obtained going to Save the Children.  According to the Bulgari Group, all of these initiatives are non profit.  A number of celebrities have offered their support, including Benicio del Toro, Sally Field, Julianne Moore, Andy Garcia, Valeria Golino, Gabriele Muccino, Jason Lewis, and Sting.

Bulgari group CEO Francesco Trapani expressed great enthusiasm for the project, stating: "For Bulgari, being part of history and at the same time being able to help change it by giving less fortunate people the possibility of a new future is the best possible way of celebrating its 125 years. I am therefore really delighted that the company is actively working on the success of the "Rewrite the Future" campaign – a project consistent with the commitment Bulgari has decided to make to initiatives aiding youth education throughout the world."