Watch Collectors, Car Collectors…..is it the same person?

Seems as if somebody thinks so. With increasingly popularity, watch manufacturers have partnered with luxury car companies, car race organizers, and professional race car drivers to leverage the synergies of their product mix and to better reach what they believe to be the same potential customer. Looking at the general increase in luxury goods consumption both in the US and abroad, with few exceptions, most major brands have had very strong sales in the luxury goods sector. The American market has a voracious appetite for fine cars, cuisine, art, antiques, private air travel and indeed fine timepieces and jewelry. And not surprisingly, the fabulously wealthy generally consume across several of these categories. Acknowledging this fact and teaming up to best reach these customers have been the watch and automobile manufacturers. The following are a few examples of such….


Audemars Piguet
Maserati

Breitling
Bentley

Chopard
Mille Miglia

Girard Perregaux
Ferrari

IWC
AMG Mercedes

Jaeger LeCoultre
Aston Martin

Jean Richard
American Lemans Series

Omega
Michael Schumacher

Oris
Ralf Schumacher

Tag Heuer
Jeff Gordon
I'm sure there are many more to come!