Platinum rings have become very popular in the last five years. Traditionally women preferred white and yellow gold rings. Gold was the traditional metal of choice. Most major fashion magazines promoted gold as the metal of choice, especially for wedding rings. In the U.S mainstream jewelry stores tended to carry more gold rings than platinum.

The recent growth in platinum rings is a direct result of the increased popularity of platinum among hot new jewelry designers. New jewelry designers in the U.S have been growing in number and popularity. Fashion magazines like Vogue are full of advertisements from designers such as David Yurman, Roberto Coin, and Kwiat. These designers are taking risks and producing fun and elegant new ring designs. Platinum is preferred as a material for wedding and engagement rings because it is 95% pure. Platinum rings tend to dull more quickly than gold wedding or engagement rings... If you are considering a Platinum ring over a gold ring, expect to pay more. Platinum is more expensive per ounce than gold and noticeably heavier

Diamonds are the perfect match for a Platinum Engagement ring. The purity and reflection of a Platinum Wedding ring gives it distinctive look that will make any bride proud to wear it. If you are looking for an edgier design in a dinner ring, consider a three stone platinum ring with rubies and diamonds. The deep red of the ruby will make the platinum and the diamonds stand out even more.