In a bold move, 24k gold jewelry designer and goldsmith Gurhan will unveil a new advertising campaign this fall photographed personally by him.

“I’ve been practicing photography since the beginning out of necessity, now it’s a hobby,” said Gurhan. Having surpassed the necessity of the photography of his jewelry, Gurhan now shoots artistic ensembles of pieces. The photographs are vignettes of collections including his primary gold line, his precious and colored gemstone line, platinum line and oxidized silver with gold line. In addition, Gurhan creates one of-kind pieces using materials he collects over time such as antique micro mosaics, coins and Egyptian scarabs. The company even provides copies of these images to its retailer base as part of their training and informational packet.

The Gurhan ads will appear in the October and November issues of Elle, Harper’s Bazaar and W magazines demonstrating the company’s endeavor to reach an even broader audience. Gurhan jewelry is available at numerous independent retailers across the country as well as at Neiman Marcus and Saks Fifth Avenue.