Hearts on Fire to Open First U.S. Boutique

Hearts on Fire announced the opening of their very first North American stand alone retail boutique at a cocktail event during the Couture show at the Wynn hotel. The two-day grand opening of their Atlantic City store will be on June 26 and June 27 and will be connected Atlantic City’s Borgata Hotel Casino and Spa.

The announcement was made by the vice president of retail experience and development Ellen Maloney. She commented that the branding of the store will address all senses; however, she did not give any more specifics including square footage, single or double level and primary décor color. The new Hearts on Fire boutique will have Hugo Boss AG, La Perla (lingerie) and Just Cavalli and will offer a full line of jewelry including bridal and red carpet couture.

The international presence of Hearts on Fire includes six stores in Asia covering Taipei, Taiwan, and Macau, China with an additional 750 retail doors in 34 countries.