Diamond Hoop Earrings
Oct 18, 2005
From small diamond huggies to massive pave hoops, diamond hoop earrings are a staple of any well rounded jewelry wardrobe.  Along with a gorgeous pair of diamond studs, every woman should have at least one nice pair of diamond hoop earrings.  Whether you prefer pave with its striking sparkle, or the simplicity of a channel set row of princess cuts,....

Diamond Carat Weight
Oct 11, 2006
Carat-do they mean the vegetable?When shopping for jewelry, the term carat is used over and over again. A 1 carat diamond solitaire, this necklace is 1.5 carat TW, what does that term really mean? A metric carat is 0.2 grams (.007 ounces). The carat is divided into 100 points. When you see the word carat by itself, it means that one stone equals the....

Hearts on Fire Pendants
Oct 14, 2006
Pendants are not a new concept in the history of jewelry. Many agree that you could have nothing better hanging around your neck than a Hearts on Fire Diamond Pendant. People wear diamond pendants as a personal statement of style and as an indicator of who and what they are in their world. Hearts on Fire Diamond Pendants offer a diverse collection of....

Hearts on Fire Diamond Earrings
Oct 14, 2006
Diamond earrings can say a lot about your taste, whether it’s dangling baubles that make bold flashy statements or sparkling solitaires that say simple yet elegant. Choosing the right diamond earrings can be a difficult decision, but Hearts on Fire Diamond Earrings can make your purchase more exciting with a wide variety of styles. Like all ....

Hearts on Fire Diamond Bracelets
Oct 23, 2006
A diamond bracelet can be a perfect accessory for an evening gown affair or afternoon tea. But to really get attention, nothing will do but a Hearts on Fire Diamond Bracelet. Made with only the finest quality diamonds, cut to an impeccable standard to showcase their dazzling fire, these bracelets are like nothing else on the market today. The brand....

Hearts on Fire Diamond Cut
Oct 15, 2006
The Hearts on Fire Diamond is a spectacular example of man bringing out the absolute best in what nature has to offer. From beginning to end, these diamonds are held to some of the highest standards in the industry today. Rough diamonds are evaluated to find impeccable crystal structure and quality color before they are even considered for....

Hearts on Fire-Truly a cut
Oct 19, 2006
The Hearts on Fire Diamond is a spectacular example of man bringing out the absolute best in what nature has to offer. From beginning to end, these diamonds are held to some of the highest standards in the industry today. Rough diamonds are evaluated to find impeccable crystal structure and quality color before they are even considered for cutting. Hearts on....

PGI unveils new ad campaign
Jan 27, 2006
Top magazines have begun to unveil new ads from PGI’s multi-million dollar global marketing campaign with the tagline, "Your Love Has Just Gone Platinum." The campaign is the result of extensive research on modern views of love, and created to resonate emotionally with today’s consumers who are in the window of opportunity for bridal....

PGI to host Red Carpet Jewelry Preview for 2006 Emmys
Aug 15, 2006
Platinum Guild International-USA will again host its Red Carpet Jewelry Preview from Aug. 24-26 coinciding with the Primetime Emmy Awards. As stylists begin coordinating wardrobes for Emmy Awards Red Carpet, PGI-USA’s Jewelry Preview will provide platinum jewelry from more than 30 designers in one location. This exclusive event is a convenient way to....

Strike up the Brand
Oct 01, 1998
Glenn Rothman was fed up with low diamond margins. He wrote letters to trade publications, but, except for some nice publicity for his company, Boston-based Di-Star, nothing changed. He went to a marketing seminar in 1995 and sounded his complaint to one of the speakers. The speaker’s retort: “If you don’t differentiate yourself, you will....