IWC Schaffhausen has expanded its presence in North America with the opening of a multi-story boutique in Beverly Hills, California.  The new facility is the Swiss brand's 24th global boutique project.  Located on Brighton Way, the luxurious new store extensively features IWC's proprietary Signature Furniture Series, whose use of stainless steel, aluminum and fine leather echoes the themes of notable IWC timepieces.  According to IWC, the Beverly Hills location is the brand's first multi-story boutique, and an architectural inspiration for additional planned stores in both Shanghai and Beijing.  

Regarding the visual power of the storefront in the luxurious Los Angeles shopping locale, Benoit de Clerck, President of IWC North America said, "We wanted to make our mark in Beverly Hills, and this is one of the many ways in which we plan to announce our arrival."

Customers entering IWC's Beverly Hills boutique will encounter an environment which is luxurious yet highly contemporary--an ideal setting for the complete collection of IWC watches.  From elegant, simple timepieces such as the Portofino Automatic, to the exceptionally complex Grand Complication, a full range of the brand's products will be present.  Boutique-exclusive special edition timepieces will also be available.

"I am incredibly excited about our new location in Beverly Hills," de Clerck continued.  "It is a true sign of our ongoing success and commitment to the US market.  IWC has maintained a consistent growth in the US.  I firmly believe that the brand will continue to experience strong results, especially in Beverly Hills."