IWC Aquatimer Watch
Oct 18, 2005
IWC’s Aquatimer is a dive watch that any serious diver or timepiece collector would be proud to own. IWC first manufactured the Aquatimer in the 1970’s for the famous ocean explorer Jacques Cousteau. IWC reintroduced the Aquatimer in 2004. There are five versions of the Aquatimer: The Automatic, Automatic 2000, Chrono-Automatic, Split Minute Chronograph, and....

IWC Portuguese Watch
Oct 18, 2005
IWC first manufactured the Portuguese watch in the early 1930’s. Two businessmen from Portugal inspired IWC’s watchmakers in Schaffhausen to design the Portuguese wrist watch. The Portuguese was reintroduced in 1993 as a limited edition. Over the next twelve years IWC introduced six more versions. The Portuguese collection now consists of the....

The “Whose Who” wearing your watch
Oct 03, 2005
In case you were wondering what the celebs having been wearing on their wrists recently. Here are some of the most recent sightings….. 1. Harrison Ford: Breitling Aerospace 2. Jerry Seinfeld: Every Breitling imaginable 3. Brad Pitt: Breitling 4. Orlando Bloom: IWC Big Pilot 5. Arnold Swarzenegge: Audemars Piguet (usually the T3)6. Ben Affleck : Harry....

IWC Watch
Sep 07, 2005
IWC was founded in Schaffhausen Switzerland in 1868. IWC manufactures seven watch collections: The Aquatimer, the DaVinci, the Grande Complication, the Ingenieur, the Pilot’s Watch, the Portofino, and the Portguese. The Aquatimer 2000 model has a Titanium case with a rubber bracelet. Both models have an internally rotating bezel. The IWC Aquatimer Chrono....

Australian Market Focus: Part 4
Sep 07, 2005
The price factor How sensitive is the Australian market to priceı It is reported that the average price for a Swiss watch in Australia today is A$2,000 while luxury watches cost more than A$7,000, compared with Europe where the standard would be A$10,000. In terms of the luxury watch scale, contemplate brands like TAG Heuer, Panerai and Omega, then....

The Portuguese of the 21st century
Apr 21, 2005
In 1936, two Portuguese merchants, Rodrigues and Texeira, visited IWC in Schaffhausen, Switzerland where they made some unusual orders. Contrary to the custom of the time, which called for small watches, the two men wanted a larger sized wristwatch that would have the specifications of a marine chronometer: perfect readability and high precision. The....

FrontRunners: Content Be Gone
Sep 01, 2004
Pushing small buttons is difficult when you are wearing gloves—a fact that has prevented Swiss engineers from dressing up dive watches with extraneous complications. Finally, however, someone has devised a practical function that can actually be used underwater. The IWC ( www.iwc.ch , 800.432. 9330) Aquatimer Split Minute Chronograph ($8,700....

The IWC image challenge
Aug 20, 2004
All the “purely watchmaking” brands belonging to the Richemont group, Cartier, Piaget, Vacheron Constantin, Jaeger-LeCoultre, A. Lange & Söhne, IWC, Panerai and Baume & Mercier are integrated into the distribution structure of Richemont Japan Ltd. Yet, each company maintains its own autonomy and its own management teams. In the case of IWC, present....

Today Highlight from the magazine content: MICHELE WATCHES
Aug 13, 2004
Michele Watches: “Why we agreed to agree” Coming soon: new Highlights and Features from the Magazine: Technomarine (August 20), Special Market Focus Japan (a series of 7 features starting August 17), BRM and the V12 (August 30) Ritmo Mundo (Sept. 4), and more... Recent highlights: Greek Gods and the Olympiad Lange....

Best of the Best: Watches
Jun 01, 2004
Perpetual Motion Most people recognize the current appetite for oversize watches as a matter of fashion rather than function; even the complicated varieties usually contain a normal-size movement and lots of extra space. Then there was IWC’s Portuguese. It was not only the first fine oversize watch, it also housed a full-size pocket-watch....