Judith Ripka Boutique To Open in San Diego, CA

With a clear goal and emphasis on expansion, Judith Ripka will open a new boutique at the Fashion Valley mall in San Diego. New management in November announced that continuing expansion and success was a top priority for the luxury jewelry brand stating that they "will continue to go in a similar direction."

The similar direction has undoubtedly come to fruition with the addition of another boutique to add to their 12 current stores in the U.S. The new boutique location was strategically chosen. The Fashion Mall of San Diego has shifted to focusing on luxury brands in recent years adding high end retailers such as Bloomingdale's, Gucci and Burberry. These luxury brands bring an exclusive edge to the mall and San Diego as a whole. Other brands to be added in the near future are the luxury brands of fashion legends Michael Kors and M Missoni. It is apparent that as San Diego wants to keep business in their city, instead of forcing consumers to drive to Orange County and Los Angeles with the high and rising gas prices, Judith Ripka is positioning itself to be part of the new energy and hopefully tap into the local clientele soon and fast.