New and Improved Kwiat Diamonds Website

In coordination with the shopping season, Kwiat has relaunched its website. With interactive features such as streaming video, style guides and celebrity photos, the Kwiat site turns up its coolness factor several notches. They have added a new section called the Diamond Education Center which includes information on diamond cut, color, clarity, and how to pick the perfect engagement ring. Consumers will find it is more user friendly than their previous website.

Kwiat has done away with their outdated style and organization of their old website with its sliding left and right panels and vertically written tabs. The new site features the standard and often consumer expected header and footer and a promotional ad in the center. The new site focuses on their brand color - periwinkle blue - on the outside frame with white centers on collection pages. Users can also email Kwiat images to friends and family and locate a Kwiat Diamond boutique near them, Overall, the site is clean and refreshing and a nice improvement over their old website.