MILUS Debuts in South Florida

Aqualina Resort in Sunny Isles Beach, Florida was recently the stage of grand news for MILUS, an exceptional luxury Swiss brand. MILUS officially introduced their product line to South Florida at an editor's luncheon of reporters, writers and publishers from publications such as Haute Living, Aventura Magazine, Venue Magazine and Boats International. The South Florida luncheon provided an opportunity for the attendees to view their products and become familiar with them.

Earlier that same day, MILUS held a press conference - hosted by their South Florida retail partner East Coast Jewelry - to announce their participation and co-sponsorship of East Coast's Gems of Time Invitational on March 16 - 17, 2008. The Gems of Time Invitational is a charity fundraiser to benefit the Make-A-Wish Foundation of Southern Florida. The press conference also provided an opportunity for MILUS to gift one of their fine, treasured timepieces - the Herios TriRetrograde watch - to the host of the Invitational, Louis Oliver, a former Miami Dolphin player for his achievements and commitment to charitable giving. Oliver was among the media members who joined MILUS at their spectacular editors luncheon.

Doron Basha, President and CEO of MILUS USA, stated, "We were pleased to be able to introduce our product in an innovative way to the South Florida media. We are grateful to have the support of our retail partner East Coast Jewelry, who will play a tremendous role in building momentum for this brand in the South Florida market.

Attendees of the MILUS luncheon received "Highly Personal" gift bags and viewed an informational presentation about the brand. The gift bags included a MILUS pendant for women and business card holder for men.