The Roberto Coin Cento Collection

JUNE 2008 -- PRESS RELEASE -- The hundred lights of the Diamond. The world’s brightest diamond Roberto Coin creates Cento: the revolutionary 100 facet diamond cut, almost twice as many facets compared to the traditional brilliant cut. The result? An extraordinary light performance. In the highest form of contemporary jewelry, the number of perfection is 100: 100 ideas, 100 secrets, 100 stories, 100 ways to love and be loved, 100 women’s profiles multiplied by 100, and 100 lights of a unique, exceptional diamond, making a woman spark in the full splendor of her beauty. Always following his belief in individuality with the “art of being different”, Roberto Coin, has confined the idea of the absolute and the form of perfection in a futuristic 100 facet diamond cut – almost twice as many facets compared to the traditional round brilliant cut – considerably accentuating the diamond’s splendor.

A new era begins with Cento, as a consequence of the encounter between Roberto Coin’s creativity and a master cutter’s skill, who with passion and incomparable workmanship, starting with the selection of the best rough diamonds available carries this cut out by hand, enabling the diamond to scatter its light, capturing the highest splendor, causing a hundred flashes of light to reflect and refract enlivening a breathtaking performance. The result is a jewel collection created exclusively with Cento diamonds: simply magnificent pieces. Works of art born from Roberto Coin’s inventiveness and his multifaceted personality: a fashion creator who loves and lives for jewels, in a continuous quest for the freedom and joy that the soul of a jewel can impart, playing with the shapes of color, changing the path of trends, wisely introducing innovations to the collections; time and again skillfully tracing a woman’s profile beginning with the creation of a new jewel.