TAG Heuer has unveiled a new, state-of-the art boutique in London's Westfield shopping center.  Covering 120-square meters of space, the boutique draws inspiration from TAG Heuer's 360 Museum in Switzerland, utilizing sophisticated lighting systems and interactive technologies to give customers an in-depth understanding of the brand's history and product lines.  Rich leathers and exotic hardwoods in concert with marble, gleaming metal and glass create a welcoming environment of openness and contemporary luxury.  The boutique design is the work of CARBONDALE, the same Swiss firm responsible for the concept of TAG Heuer's 360 Museum. 

TAG Heuer watches will not be the only products on display; customers will also have access to a range of TAG Heuer's other popular luxury accessories, including the highly anticipated MERIDIIST phone.

With an eye to the future, TAG Heuer has plans to construct similar boutiques in several premier locations, beginning with Singapore.  There are currently seventy-three TAG Heuer brand boutiques distributed through twenty-three countries around the world.