TAG Heuer Throws Party For British F1 Photography Exhibit

On September 15, Swiss watchmaker TAG Heuer threw a lavish celebration in London to celebrate a new photography exhibit which will mark great achievements in British Formula 1 racing.  Held at The Mall Galleries and attended by over 400 guests, the preview party featured curators Sir Stirling Moss OBE, Damon Hill OBE, and TAG Heuer ambassador Lewis Hamilton.  The three legendary drivers, who represent the accomplishments of British Formula 1 from the 1950's to the present day, mingled with guests and provided some unique personal insights into the photographs that captured them in some of the most glorious moments in racing history.  

"It was a fantastic evening," commented TAG Heuer President and CEO Jean-Christophe Babin, who was on hand to host the party.   "Lewis is part of the TAG Heuer family and we are honored that Britain's three motor racing greats could be part of this exciting exhibition giving the guests an exclusive insight in to their experiences and memories in Formula 1."  

In addition to a cadre of accomplished F1 drivers, the TAG-Heuer party featured a number of celebrity "friends of the brand", including actress Neve Campbell, Pink Floyd's Nick Mason, and acclaimed model Natalia Vodianova.  Proceeds raised from the evening will benefit the Save The Children, an organization whose goal is to improve the quality of life for youth across the globe.