Australian Market Focus: Part 4
Sep 07, 2005
The price factor How sensitive is the Australian market to priceı It is reported that the average price for a Swiss watch in Australia today is A$2,000 while luxury watches cost more than A$7,000, compared with Europe where the standard would be A$10,000. In terms of the luxury watch scale, contemplate brands like TAG Heuer, Panerai and Omega, then....

Learning to love sports watches
Jul 02, 2005
I felt my first twinge of affection for sports watches a few years ago when I was invited to Florence to attend a Panerai event. I stayed in a wonderfully picturesque hotel on the banks of the Arno, visited a museum and was generally royally wined, dined and entertained. I believe that St. Tropez with Omega and Ellen MacArthur came next when we sailed on a....

Optimizing the Internet as a media tool: The TAG Heuer way
Jun 30, 2005
The WorldWatchReport 2005 study prepared by IC-Agency examines the interest expressed in twelve luxury watch brands and also includes indicators pertaining to the reputations of the main ambassadors of the leading brands active in the Haute Horlogerie sector. Among other things, the study offers brands the possibility of identifying and selecting....

Magazine contents June - July 2005 issue
Jun 20, 2005
Editorial With a little constructive criticism and better recall – watchmaking could only be healthier Cover Story 360 degrees of total innovation by TAG Heuer Haut de Gamme – Haute Horlogerie Patek Philippe’s first chronograph movement The Golf Master Time of the newcomer: Romain Jérôme ....

Market Focus USA - Part 4
Apr 11, 2005
Case study: TAG Heuer Many brands do extensive research to determine just who their target market is and go to great lengths to make sure they are communicating the right message. TAG Heuer is coming at it from a different perspective. The new emphasis for TAG is involving their customers in the experience of the brand. Rather than the interaction between....

Ritmo Mundo blends tradition with trends
Sep 29, 2004
Rodeo Drive in Beverly Hills is the place to shop if a) you’re in the Californian neighbourhood and that’s your thing and b) you have enough pennies. One of the superb emporia that can be found there is David Orgell, a classy boutique that has offered ‘a tradition of discerning selection and luxury’ since 1933. There is jewellery....

Today Highlight from the magazine content: MICHELE WATCHES
Aug 13, 2004
Michele Watches: “Why we agreed to agree” Coming soon: new Highlights and Features from the Magazine: Technomarine (August 20), Special Market Focus Japan (a series of 7 features starting August 17), BRM and the V12 (August 30) Ritmo Mundo (Sept. 4), and more... Recent highlights: Greek Gods and the Olympiad Lange....

Feature: Edge of Time
Aug 02, 2004
Theory of Evolution Mechanical watch design has changed little over the past 200 years, which must rankle any modern watch designer worth his salt. It is therefore easy to understand the excitement over TAG Heuer’s Monaco V4. Though it is only a concept watch that is not yet available to the public, the V4 demonstrates that there really is a....

Feature: Edge of Time
Aug 02, 2004
One-upmanship infects even those in the most sophisticated circles. Consider Swiss watch designers, who lately seem more like teenagers adding chrome and horsepower to their muscle cars and less like the keepers of hallowed tradition. The TAG Heuer Monaco V4 reinvents the wheels of automatic movement design. (Click image to enlarge) This....

The Monaco V4 Concept Watch by TAG Heuer shakes the foundations of mechanical watchmaking
Jul 09, 2004
At the end of their first discussion, Philippe Dufour said that as much as the idea was interesting, it was decidedly too crazy to actually be realized. But Jean-François Ruchonnet (a young and successful entrepreneur, trained in micromechanics, who had notably designed some of the most beautiful synthetic images) is steadfast. Far from abandoning his....