Zenith Flagship Watch Boutique Inaugurated In Shanghai
Mar 5, 2008
On January 8, 2008, Zenith celebrated the opening of a new Flagship Boutique in the Watch & Jewellery Gallery in Plaza 66. The glamorous opening ceremony, graced by the presence of popular Chinese actress Huang Yi showcased the harmonious, luxurious design of the Boutique, which unites modernism with fantasy and sublime charm.
The color theme of the new Shanghai Zenith Boutique is rich brown and pearl white, highlighted by the marble floors, and opulent leather fittings on the walls. Plasma screens set into the walls play enticing videos which tell the Zenith watch story. Other notable features include a VIP room whose walls are engraved with expressions of wisdom, as well as a Watch Bar, where clients can enjoy not only the Zenith timepieces, but also partake of fine champagne. Oriental aesthetics are embodied in the use of gray rocks, bonsai, white roses and orchids which foster a sense of calm and harmony fully in keeping with the Zenith brand philosophy.