Geneva based watch brand Bedat & Co has inaugurated a new jewelry line, designed by Orianne Collins.  Dubbed "Bedat & Co Exclusive", the collection will feature a variety of individual pieces or sets crafted from pave diamond-set white gold.  Precious or semi-precious stones will be featured, as well as pearls in some creations.  

Bedat & Co will focus on presenting jewelry which is aligned with the brand's established design cues; these elements include such characteristics as the figure 8, which is evocative of the Bedat & Co emblem, and also represents good fortune and prosperity.  Customized jewelry sets will be available, as is access to the Bedat & Co Confidential luxury concierge service, enhancing the pleasurable experience of the customer to the greatest degree possible.  Customers may also choose to have jewelry made to order whose design coordinates with their gem-set Bedat & Co watches.

The focus on expanding the luxurious values of Bedat & Co can be attributed to CEO William Devine, who was appointed to that position by the Gucci Group in 2007.  Prior to the Gucci Group's acquisition of the company in 2000, Bedat & Co was under the control of Christian Bedat and his mother Simone, who founded the brand in October 1996.