By Adam Keith, Associate Timepiece Editor for ViaLuxe-

In keeping with a popular industry trend for exclusive brand boutiques, Swiss watchmaker Omega is on schedule to inaugurate a new flagship store in Singapore on July 21, 2009.  The boutique will be located in the anticipated ION Orchard shopping center, and combine a range of exclusive Omega products to include fine leather goods and jewelry, as well as a number of special allocation and limited edition timepieces.  The boutique will also provide a launch platform for the brand's first fragrance, "Aqua Terra", which Omega developed in partnership with renowned perfumer Alberto Morillas.

In coming up with the design for the 1,000 square-foot ION Orchard boutique, Omega turned to talented Japanese architectural team of Kazuo Adachi and Hiroshi Yamashita, who had conceived designs for earlier Omega boutiques in both New York and Korea.  Along with the philosophical inspiration of time's passage, the natural themes of sun, water and earth drove the design concept of the spacious 1,000 square foot store.  A pleasing combination of earthy tones with richer red accents create a spacious yet luxurious feel for visitors, enhanced by sophisticated lighting, fine marble flooring, and mirrored walls accented in places by Omega logos and the images of the brand's various global ambassadors.   A lounge, complimented by a small library, encourages visitors to immerse themselves in the horological innovation and human triumphs which have been hallmarks of Omega since 1848.  

Omega has been aggressively expanding its network of brand boutiques since 2000, the year in which it opened its first exclusive store in Zurich.  At a press conference to mark that event, Swatch Group Chairman Nicolas Hayek outlined an ambitious goal to open 50 exclusive Omega stores within a decade.  As it stands, that goal has been met two years ahead of schedule.  

"The opening of our standalone boutique in ION Orchard offers the discerning watch buyers in Singapore a superior brand experience. The continuous growth of the Asian market has led to the expansion of our presence in the luxury watch market here," says Stephen Urquhart, President of Omega. "The prestigious ION Orchard complements Omega's strong market presence and offered a timely opportunity for us to establish our first flagship boutique in Singapore. We are honored to be part of this significant milestone in the local retail landmark."

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