Pre-Basel 2008: Davidoff "Very Zino" Watches, Writing instruments and Leather Articles

ZINO DAVIDOFF SA will reveal its "Very Zino" concept for a luxury lifestyle at Baselworld 2008.  Not under license any longer, Zino Davidoff Trading AG will manufacture timepieces, leather accessories and writing instruments on its own, through collaborations with carefully chosen partners renowned for their expertise in creating exclusive, luxurious items.

The watches will be manufactured in Switzerland from top-quality movements and other components.  Italian craftsmen are involved in the production of the leather goods, and the fine writing instruments are manufactured in Germany.  All of the Davidoff product lines will feature the distinctive, yet elegant Davidoff brand symbol.