By Adam Keith, Associate Timepiece Editor for ViaLuxe-

It was a night for the stars to come out, as Swiss watchmaker Audemars Piguet and its flamboyant North American President and CEO Francois-Henry Bennahmias hosted an exclusive September 13th dinner in celebration of Fashion Week.  The event was held at the posh Boom Boom Room in New York's Standard Hotel.  In addition to a bevy of prominent New York socialites, such well-known names as Daniel Craig, Sean Penn, Mary-Kate Olsen, Chloe Sevigny, Milla Jovovich, Jared Leto, Leelee Sobieski, and Lindsay Lohan were in attendance, creating a memorable evening of glamour and entertainment. 

For the third season in a row, Audemars Piguet has offered its support to Fashion Week, and specifically internationally-known fashion curator Olivier Zahm.  Among his many commitments, Zahm is Editor in Chief of Purple Fashion magazine and co-director of the Paris-based Purple Institute, an organization seeking cohesion between the world's of art and industry.  In 2008, the prestigious Swiss watch manufacturer best known for its Royal Oak and Royal Oak Offshore collections partnered with Mr. Zahm to create captivating window displays for the Audemars Piguet boutique in New York.  In the same city, Audemars Piguet and Zahm also joined forces to co-host the opening of West Village-based restaurant Charles.

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