de GRISOGONO or Eternal Elegance

PRESS RELEASE: To celebrate the fifteenth anniversary of the house of de GRISOGONO, Fawaz Gruosi, founder of the luxury jewelry brand, is letting himself be carried away by a whirlwind of unprecedented creativity. The famous jeweller, who is presented as one of the most gifted of his generation, has chosen this year to extol the very essence of noble materials and precious stones, bringing them together in a festival of the most sparkling jewellery.

In total there are no less than 330 pieces that make up the new de GRISOGONO jewellery collection unveiled at Baselworld 2008. Jewellery that rivals extravagance, luxury and beauty also combining know-how with elegance in increasingly daring and surprising designs.

Famous for his innovative, often imitated ideas, Fawaz Gruosi, has invented precious rings and pendants that can be adjusted according to your desires. Sporting 13 different colours, set or not, each ring from this new collection displays a half-spherical shape that means it can be harmoniously added to one of its sisters. Alone, the ring affirms its elegance and originality thanks to its sensual curves and sophisticated scroll finishes. Reunited, the two pieces form a voluptuous piece of jewellery that will fill with wonder and sparkle during a prestigious event. Developed on an identical concept, the de GRISOGONO pendant plays around with colour and attempts unusual blends between gemstones that come from the four corners of the earth.


PRECIOUS VERSIONS

Loyal to his vision of luxury and obsessed by a need for absolute perfection, Fawaz Gruosi also makes the leading de GRISOGONO collections available in original, precious versions in the image of the symbolic Allegra collection, which will adorn the necks and wrists of the most beautiful women in the world. Available in two sizes, the Allegra pendant exists in 16 different versions from sublime gold to a complete setting of precious stones realised according to the rules of asymmetry so dear to the designer.

Matching the pendant perfectly, the Allegra bracelet is also proof of the ingenuity of de GRISOGONO craftsmen and women: this jewellery conceals an ingenious link adjustment system in its interwoven shape allowing the same bracelet to come in three sizes - S, M and L - and the links to be adjusted to the slenderness of each wrist.

EXCELLENT KNOW-HOW

Riding on the incredible success of spherical cuff bracelets in 2007, this year de GRISOGONO matches them with curvy, refined earrings set with diamonds and other sparkling precious stones. Very keen to make women even more beautiful with his extraordinary designs, Fawaz Gruosi is infinitely respectful of their fragility. Proof of excellent know-how, the design of these pieces reveals how particular attention has been paid to the feel of the jewellery. To reduce the weight of each earring, the spheres have been entirely scooped out while the thickness of the gold has been reduced 3/10ths to allow the jewellery to be nice and light when worn.
Glamour as always. Once again de GRISOGONO shows a new Jewellery collection that reflects his unparalleled, daring creativity with a touch of provocation but one that is part of the most demanding traditions of the know-how of the luxury industry. So that elegance really is eternal.