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Officine Panerai was established in 1860 by Giovanni Panerai in Florence, Italy. By 1900, Panerai’s grandson Guido had expanded the business by....
 specializing in high precision mechanisms and supplying the Royal Italian Navy exclusively. Among the brand’s famous accomplishments is the Radiomir, the first attempt at improving dial readability in darkness and water. Throughout the years, Panerai’s dedication to navy supply has perpetuated many other advancements, including the Luminor, Luminor Marina and the Mare Nostrum Chonograph. Actor Sylvestor Stallone’s admiration for the brand helped boost the brand’s image and under the new ownership of Richemont in 1997, Panerai has undergone a significant transformation marked by its first automatic watch models, redesigned contemporary and divers pieces, as well as the addition of in house movements in 2005. With a promise of more in-house components in its future, Panerai is defining itself as one of the newest manufacturers at the forefront of movement innovation, captivating collectors and its self-proclaimed fan club, the Paneristi, with its signature look, constant advancement and secret naval history.
Panerai
news
Panerai Sponsors Mike HornA Panerai timepiece will accompany famed South African explorer Mike Horn as he undertakes the colossal....
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